Archive for January, 2009
Using E-Mail to Achieve Objectives
Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along. Producing a [...]
The Viral Marketing Use of Online Video and Audio
Online use Both conventional and viral marketing use audio and video online as broadband availibility made it possible. Online multimedia advertising became quite usual so user attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video and audio formats cost more to serve [...]
Twitter goes viral?!
Well, Twitter is out there, for some time already. It’s a pity not to use it in your viral arsenal. As a micro blogging platform, Twitter turned out to be valuable tool for spreading your message or messages around internet. Although it takes some time to get the number of people following you, it does [...]
