Archive for June, 2009
Michael Jackson’s Viral Marketing
Just turn on MTV or VH1 these days and you’ll witness Michael Jackson’s tribute videos. King of Pop died few days ago and left remarkable musical opus, even if you’re not a fan you have to admit: the man had a gift. Being the largest pop star of our time Michael Jackson had big marketing [...]
Track and Analyze Results of Viral eMail
Making money is exciting …. Right? Now, here is the part that bores many people to tears. But, just like any other type of marketing campaign, tracking your viral results and optimizing performance over time is absolutely necessary. Fortunately, current technology allows sophisticated e-mail marketers to track insightful and actionable data that can be used [...]
How to Make Viral eMail Legal
Concerns over sending unsolicited email is at the heart of the legality issue of using viral advertising. By using viral marketing tactics carefully, however, marketers can avoid the negative reactions and gain an excellent return on investment (ROI) t as they increase the reach of their marketing message to a targeted group far beyond their [...]
