E-book – Great Viral Marketing Tool
Should I create an e-book?
E-books should be used in a viral marketing campaign as much as possible, because it’s not that hard to create an e-book any more. These days there are lot of free pdf tools that ease the process and make it literary just few mouse clicks. Any previously written material combined and put in a single document, little work with contents page, page numbers and links (affiliate links even better), cover page and introduction, and you have your e-book ready in no time. The process also applies for new material; write it from scratch and the rest is as previously described.
E-book software
Although there are pretty cool and easy commercial software products out there that are priced up to 100 dollars, all you need to create nice looking e-book is a word processor and pdf virtual printer such as Cute pdf. The latest version of Open Office even has pdf feature implemented right away, so it’s only a matter of an extra click. We’re discussing viral e-books which do not need to be password protected or with disabled print option, so any of those advanced options are not necessary. You should make your e-book accessible, not restricted in any way. Of course if you plan to produce commercial e-books on regular basis and viral ones are to be produced from time to time, it might be a good idea to purchase professional e-book software. It makes your product look better and gives credibility to price you asking for.
How “packed” your e-book should be?
I have seen number of e-books that are packed with links; affiliate links, links to author’s sells page etc. This is done to the point that e-book doesn’t even look as regular book, but as series of links that are put there just to make you click on any of those links so the author makes sale or commission if you buy any of the products featured. Besides the fact that it looks lame and pathetic, I can’t imagine a person that will buy a single product offered in such way. It’s better to make a short report if you don’t have enough material and present valuable information, than pack an e-book with anything just to make it longer. Besides all viral materials should be produced as valuable information product that drives reader’s attention to author’s other products through web page link or resource box discreetly put on the bottom of each page. Do not underestimate readers’ intelligence, people will find your page if they like material, do not make your e-book in form of series of traps for people to click on your link.
How come e-books are that popular?
Well, the answer is kind of obvious: it has package form. It is a product, very convenient to be sent, given, forwarded or sold (resell rights). People respect books as source of knowledge and information that is rarely questioned. It’s a clever product. Needless to say that its form as a single file and pdf as multiplatform format gives an e-book unbeaten advantage. E-books are now even readable on netbook computers, handhelds and lately on cell phones.
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