Highly Contagious – Highly Effective Marketing
Viral Marketing – what the heck is that?!
If you do little searching around the Net about viral marketing all you find is useless definitions and few examples: Hotmail and some blah, blah. That’s it, more or less.
Actually the principle behind viral marketing is very simple: to make people spread your message willingly or not that willingly. As Hotmail example showed, message was spread without much choice for Hotmail user: at the bottom of each sent email. But users were ready to accept that small detail as Hotmail introduced first free email service.
Spreading the virus
Well, what if you need to launch marketing campaign on your own, limited budget of course and find yourself thinking about viral approach. It doesn’t mean viral campaign cannot cost you a fortune, but let’s focus on successful and not that expensive.
First of all you need to have a quality product to promote and build your campaign around. No marketing technique in the World would help you sell a product you wouldn’t want to buy yourself. It gets tricky if you are hired to promote some lousy product, but that’s a question of choice.
What makes it viral? How do you accomplish your “word” gets spread? Insert word free into the text, and attach a link to it. That of course implies that you have something to offer for free, it doesn’t have to be something of high value, but people tend to respond to freebies without much thinking and that will do the job – information will be forwarded and eventually it will draw clicks to your product.
Or, make it funny, cool, weird, fresh, innovative; anything that will make people want to forward your email, link to your page or video, visit your site…
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