How to Make Your Message Viral?
Viral Media
Let’s explore type of “virus carriers” you can use to spread your message. E-books, white papers, reports, posted articles or email (newsletter) are classical written e-paper media.
Video or audio clip is another type of media, sponsored software or web service offered to anyone for free, but with “the message” displayed, can also be quite accurate.
Content
OK, we covered media part, but what about content? You have to have some valuable material posted, written, or recorded; in order for it to be spread (forwarded) around. Let’s say you have produced a funny clip or document full of jokes that has your web link or watermark in it. Everyone who watches it or reads it gets to see your link or watermark, few of those even click on it (if it’s clickable of course) or google it because if material is good enough it will bring that curiosity in people. You should provoke some kind of reaction, ideally excitement or laughter, which will for sure make people spread your material further.
Making it easy for readers to spread your material
It’s not a big deal for your readers to forward your newsletter or send the link of your page to a friend, but why not make it even easier with few extra tools such as “Tell a friend” script and “Digg” or “Stumbleupon” button on your page. Domain name also should be easy to remember, definitely containing key words or at least word of two combining the subject you cover.
Viral marketing – great push to your promotion
Same as any marketing technique viral marketing should promote and bring clicks to your page/product, but it’s designed in a way it wouldn’t do that so obvious as mainstream marketing does; it is more done in a “by the way” manner.
Viral marketing should be used along with other marketing techniques as an addition, although I am sure there are few examples out there proving it successful as the only approach.
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