Michael Jackson’s Viral Marketing
Just turn on MTV or VH1 these days and you’ll witness Michael Jackson’s tribute videos. King of Pop died few days ago and left remarkable musical opus, even if you’re not a fan you have to admit: the man had a gift.
Being the largest pop star of our time Michael Jackson had big marketing machinery behind all his projects. Naturally marketing techniques used included viral marketing even long before this term was invented. Before Internet and social networks MTV was the place to concentrate your marketing efforts and successful musical videos made sure album is going to sell well and tour will be sold out. First of those videos was “Thriller”, zombies and good dancing produced great marketing wave and the album reached world sales record that nobody beat so far.
Michael Jackson did not use viral marketing for his music only, in 1985 together with Lionel Richie he wrote and recorded, along with all the popular musicians of the time, hit single “We Are The World”. The song and it’s video had purpose to bring world’s awareness to AIDS problem. The song was huge success and generated millions of dollars to help fight AIDS.
King of Pop left this Earth but his legacy stays for generations to be inspired by a great artist and a noble man. Michael always had a strong sense for charity and help many people in need.
Farewell Michael, we will listen to your songs and remember you for a long, long time.
Related Posts:
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Thanks for posting about this, I would love to read more about this topic.