Facebook – the ultimate viral platform
It has been some time since my last post here, over a year in fact. Well, a lot has change, especially in terms of viral marketing. Basic principles remained the same, but Facebook grew to an incredible size and importance, even beating almighty Google as No. 1 address over the entire Internet. Facebook’s significance and [...]
Michael Jackson’s Viral Marketing
Just turn on MTV or VH1 these days and you’ll witness Michael Jackson’s tribute videos. King of Pop died few days ago and left remarkable musical opus, even if you’re not a fan you have to admit: the man had a gift. Being the largest pop star of our time Michael Jackson had big marketing [...]
Track and Analyze Results of Viral eMail
Making money is exciting …. Right? Now, here is the part that bores many people to tears. But, just like any other type of marketing campaign, tracking your viral results and optimizing performance over time is absolutely necessary. Fortunately, current technology allows sophisticated e-mail marketers to track insightful and actionable data that can be used [...]
How to Make Viral eMail Legal
Concerns over sending unsolicited email is at the heart of the legality issue of using viral advertising. By using viral marketing tactics carefully, however, marketers can avoid the negative reactions and gain an excellent return on investment (ROI) t as they increase the reach of their marketing message to a targeted group far beyond their [...]
Get Your Viral eMail Forwarded
Getting recipients of your viral advertising e-mail to forward it to their friends and coworkers isn’t as hard as it sounds. The whole trick is to make them WANT to share it and thereby share your advertisement. Neat! Cool! Free! Because entertainment has value, interactive content like a quiz or test can inspire forwarding, especially [...]
The Viral Marketing Value of eMail
Viral Marketing using e-mail is not an objective. It is part of a campaign strategy that is used to achieve objectives. In order to achieve greater branding success exposure, you craft your e-mail message or offer in a way that it encourages pass-along. Viral marketing is all about producing a message with a quality offer [...]
The Viral Marketing and Online Forums
Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketers go into forums purely with the intention of marketing products or services, their actions and attitude unwittingly causes the exact opposite of the desired effect. Forums aren’t marketplaces but when used as such, the marketers’ actions [...]
How to Create the Buzz
Buzz marketing is the vehicle that will take your new business to a new level. Here are a few suggestions to help you make that happen. 1. Pursue what’s happening now. James Dean made rebels out of all of us and Madonna caused nice girls to wear a bustierre. So…how did that happen? It happened [...]
Using E-Mail to Achieve Objectives
Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along. Producing a [...]
Twitter goes viral?!
Well, Twitter is out there, for some time already. It’s a pity not to use it in your viral arsenal. As a micro blogging platform, Twitter turned out to be valuable tool for spreading your message or messages around internet. Although it takes some time to get the number of people following you, it does [...]
