The Viral Marketing Use of Online Video and Audio
Online use
Both conventional and viral marketing use audio and video online as broadband availibility made it possible.
Online multimedia advertising became quite usual so user attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video and audio formats cost more to serve than standard banners or text ads, and they involve a lot more production and implementation work. But they may well be worth the added expense if they achieve greater response rates.
Where to use online video and audio is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.
Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.
Cached or streaming video and audio on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.
Whatever you come up with, don’t forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?
Also, if you’ve made a video the impact will be better if you send the clip as an attachment rather than stream it. It’s cheaper and, if you’re not hosting it, it’s more viral, too.
Submit your clip
Luckily there are sites like Youtube, perfect for placing your viral video. As already explained humor is the key essence, but catchy title is also very important for your viral clip. Youtube videos are usually very well ranked on Google, so if your video points to your website, it’ as effective as high page rank itself.
Besides video submiting sites there are also audio submiting sites. That’s good to know if you have some audio material that you want to spread, but it’s always better to get some images and transform it into a video clip; as video is much more popular than just audio clip. Nowdays audio is strictly used as welcome message or interview material on some web pages. Video is a must if you’re serious about viral marketing campaign.
Related Posts:
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
Hey nice post! Is youtube the only real place to submit videos etc? or are there many different sites for viral campaigns. I have subscribed / bookmarked – cant wait for an update. Thanks
Hi! Sure, there are lot of other different video submitting websites. My advice is to use http://www.tubemogul.com service and you have covered all of those sites. http://www.tubemogul.com is free service, go ahead and sign up. Glad to help if you have some other question. Have a good day.
Your article is very informative and useful. Glad I found it. Cheers.