Track and Analyze Results of Viral eMail
Making money is exciting …. Right?
Now, here is the part that bores many people to tears.
But, just like any other type of marketing campaign, tracking your viral results and optimizing performance over time is absolutely necessary. Fortunately, current technology allows sophisticated e-mail marketers to track insightful and actionable data that can be used to evaluate performance. Important metrics to analyze are pass-along, click-through and conversion rates.
Marketers should separate the click-through and conversion rates by original customers from referrals and evaluate their respective performances. These metrics will alert a marketer to which offers their customers like and respond to the best.
Another concern is; how do you handle the customer dissatisfaction that comes from late, mishandled, and ignored email? With the volumes of inbound email correspondence to service, marketing, and sales organizations increasing on a daily basis, the chance for a misconnection is growing at an exponential rate annually.
If you’re running a marketing program, with a solid combination of advertising media plus direct mail and e-mail, chances are you’ve got leads and responses coming in from just about everywhere.
So how can you tell which of your marketing tactics are stellar performers and which need to be replaced? Tracking your marketing responses is easier than you think, and it’s the smartest way to save marketing dollars by cutting the fat and eliminating any non-performing media and tactics.
There are many programs out there that can help you track your viral e-mail marketing campaigns and do so at a pretty reasonable cost. GetResponse might be the service you’re looking for. Try it as it’s not that pricey and does the job very well.
There are others, of course. Search the Internet and find one that will suit your needs and provide you with the information in a form that is most helpful to you.
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