Using File Sharing in Viral Marketing
Well, Here is a Controversial Statement for You!
There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them could be looking for pornography or free software but still, reaching a minimum on a million people on any given day does offer some rather intriguing possibilities.
People like using file services to download music for two simple reasons, they’re free, and there is an incredible selection. The fact is Pandora’s Box has been opened. In Napster’s wake, other quasi-legal services quickly emerged… a lot of them. Even if they are closed, others will succeed them.
Major record companies would like to think otherwise, but they are never going to stop file sharing. Net users are file sharers…plain and simple. Long before the Internet came into being, people made cassette tapes of their favorite music for their friends…cd burners are so much easier and faster.
So how can you use this to help your viral marketing campaign along?
Think about this. Once someone downloads content through file sharing sites it gets spread further by the system itself. Isn’t it the first rule of viral marketing? Of course it is, you just use new, different and unusual channel. Sure, not all content offered via file sharing is music; so why don’t you offer everything that you offer through regular media anyway: free e-books, e-zines and guides. You shouldn’t care how material is spread as long as it gets spread.
In this new paradigm, you aren’t hawking a product, you are offering free content via a medium that lets you be directly connected with your audience.
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